How "Dynamic Limits" Transformed a Brewery's Success

How "Dynamic Limits" Transformed a Brewery's Success

In the fast-paced world of craft breweries and distilleries, staying ahead of the competition while maintaining a satisfied customer base is crucial. Traditionally, breweries have faced the challenge of balancing customer demand with limited product availability during special releases. However, FairShake's solution known as "Dynamic Limits" is reshaping the way breweries manage sales events, maximizing revenue and ensuring customer delight.

The Challenge:

Imagine a bustling brewery with an eagerly anticipated limited release of 100 bottles of a rare and sought-after product. With a line of 60 enthusiastic buyers, the brewery is faced with a common dilemma: how to ensure fairness in distribution while avoiding unsold inventory and customer frustration.

Traditional Approach vs. Dynamic Limits:

In the traditional approach, a one-bottle-per-person limit is enforced, resulting in 40 unsold bottles. While this may seem fair at first glance, it often leads to disappointed customers who either need to wait in line again for a chance at another bottle or miss out on the product altogether. This inconvenience not only tarnishes the customer experience but also risks leaving the brewery with excess unsold inventory.

Enter "Dynamic Limits," a revolutionary feature designed to address this very challenge. Unlike traditional ticketing platforms, which enforce a fixed limit, Dynamic Limits take a more adaptable and customer-centric approach. In our case study, we explore how a brewery harnessed the power of Dynamic Limits to create a win-win scenario for both the business and its customers.

The Dynamic Limits Solution:

In the scenario described, the brewery leveraged Dynamic Limits to optimize sales and customer satisfaction. Instead of a strict one-bottle-per-person rule, the brewery adopted a lottery-style distribution of the extra bottles. Here's how it worked:

  1. Personalized Distribution: Dynamic Limits allows customers to 'request' how many bottles they would like to purchase. FairShake's algorithm then works to ensure that more customers could enjoy the product without overselling. In this case, by offering 2 bottles to 40 people and 1 bottle to 20 people. Utilizing a lottery style system to keep things fair, this resulted in a sell-out of the product, with no extra steps required from the customer.
  2. Transparency and Fairness: Customers appreciated the transparency and fairness of the new system. The uncertainty of the lottery system and how much of their desired quantity they would receive added an element of excitement to the purchase process, making it a memorable experience for buyers.
  3. Maximizing Sales: By selling all 100 bottles, the brewery achieved optimal revenue without the risk of unsold inventory. This not only boosted the bottom line, but also enhanced the brewery's reputation as a customer-focused establishment.
  4. Minimized Customer Frustration: With Dynamic Limits, customers no longer had to worry about getting back in line or missing out on a second purchase opportunity. This eliminated frustration and enhanced customer loyalty.

Results and Impact:

The brewery's decision to embrace Dynamic Limits yielded impressive results. Not only did they sell out their limited product release, but they also garnered positive feedback from customers who appreciated the innovative approach. By prioritizing both fairness and revenue, the brewery successfully navigated the challenges of limited releases and set a new standard for customer engagement in the industry.


In a landscape where customer experience and revenue generation go hand in hand, "Dynamic Limits" has emerged as a game-changer for breweries and distilleries. This case study exemplifies how this innovative feature can transform a traditional sales model, creating a win-win situation for businesses and customers alike. As the brewing industry continues to evolve, embracing adaptable solutions like Dynamic Limits can pave the way for enhanced customer satisfaction, increased sales, and a competitive edge in the market.

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